Ladbrokes review: Extra Place races, BOG and the £5 offer

Ladbrokes has been taking bets on horses since 1886, when Messrs Schwind and Pennington began as commission agents for horses trained at Ladbroke Hall in Warwickshire. Now part of Entain, and the sister brand of Coral, it is still one of the biggest names in British racing — this Boxing Day its branding is on Kempton’s Christmas Festival and the King George VI Chase.

Its racing offer is broad: daily Extra Place Races, a Tote Guarantee, a Racing Bet Builder and Best Odds Guaranteed from 8am. Its prices are not: Ladbrokes had the top price on only 13.1% of UK runners when we measured.

Our rating: 4.3/5

Welcome offer	Bet £5 Get £30
Promo Code	None needed
Best Odds Guaranteed	UK and Irish racing, from 8am (one-time opt-in)
Live streaming	UK racing, funded account or a bet in the last 24 hours
Top price on UK runners	13.1% (17 Oct 2026)
Owner	Entain
Licence	UK Gambling Commission (LC International Limited)
Founded	1886

The Ladbrokes welcome offer

Bet £5 Get £30

New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply. 18+. GambleAware.org

How the Ladbrokes offer works

Place a first bet of £5 or more at odds of 1/2 or bigger within 14 days of opening your account. You then get six £5 free bets for selected sportsbook markets, each valid for seven days. It is the lowest qualifying stake in our top 10, and six separate free bets suit a punter who likes to spread small stakes across a card.

Key terms of the Ladbrokes sign up offer

No Promo Code is needed for the Bet £5 Get £30 new customer offer. Certain deposit methods and bet types are excluded, the free bets work on selected sportsbook markets only, and the stake isn’t returned on a winning free bet. Six £5 tokens also mean six chances to back a horse, rather than one bigger bet.

Ladbrokes promo code October 2026

Ladbrokes doesn't need a promo code. The welcome offer — Bet £5 Get £30 — is applied when you open an account through the link below and meet the qualifying terms.

Ladbrokes sign up and welcome offer: claim £30 in free bets

New Ladbrokes customers can claim £30 in free bets with the Bet £5 Get £30 sign up offer. To qualify: £5 at odds of 1/2 (1.5) or bigger within 14 days of registering. When it lands: Six £5 free bets. Expiry: 7 days. Every detail of the bonus is set out in the table, with the full terms.

Ladbrokes promo code and welcome offer details

Ladbrokes promo code	None needed
Welcome offer	Bet £5 Get £30
Minimum bet	£5 at odds of 1/2 (1.5) or bigger within 14 days of registering
Free bets credited	Six £5 free bets
Expiry	7 days
Terms	New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply. 18+. GambleAware.org
Official site	www.ladbrokes.com
Verified	✓ Bonus and free bet verified by Bets & Horses on 18 October 2026

How to use the Ladbrokes welcome offer

1. Go to the official Ladbrokes site using the official site link above.
2. Open a new account. You must be 18 or over and live in the UK.
3. Deposit with an eligible payment method — debit cards are accepted for every welcome offer.
4. Place your qualifying bet: £5 at odds of 1/2 (1.5) or bigger within 14 days of registering.
5. Collect your free bets — six £5 free bets — and use them before they expire (7 days).

Claim Bet £5 Get £30 at Ladbrokes

18+. New customers only. T&Cs apply. Gamble responsibly — GambleAware.org · National Gambling Helpline 0808 8020 133.

Is Ladbrokes good for horse racing?

Yes, for the concessions and the range of racing promotions. Not for the prices.

Best Odds Guaranteed at Ladbrokes

From 8am on UK and Irish racing. Since 27 April 2026 you must opt in once on your account to be covered — do it on day one. Rule 4 deductions can still apply. Our best BOG sites guide shows how the opt-in compares with other bookmakers.

Ladbrokes live streaming

Free on UK racing to any funded account, or anyone who has bet in the last 24 hours. Irish and international races need a £1 qualifying bet.

Ladbrokes horse racing markets

Win, each-way, Tote bets, Double Result, the Racing Bet Builder, and jockey, trainer and winning-distance markets.

Ladbrokes odds: how they compare

We compare every partner bookmaker’s price on every UK runner, every day. Here’s how Ladbrokes prices today’s remaining UK favourites against the best price from 12 bookmakers:

Ladbrokes odds on today's favourites, against the best price from 12 bookmakers.

Race	Favourite	Ladbrokes	Best price
2:20 Sedgefield	Stay Hopeful	11/8	8/5 (SmarketsSBK)
2:50 Sedgefield	Can't Resist It	5/2	13/5 (SmarketsSBK)
3:20 Sedgefield	Dexperts Opinion	11/8	6/4 (Bet365)
3:50 Sedgefield	Zamond	3/1	10/3 (SmarketsSBK)
4:20 Sedgefield	Double Digits	11/4	11/4 (Bet365)
4:50 Sedgefield	Going On	13/8	13/8 (10 Bet)

Across 382 priced UK runners on 17 October 2026, Ladbrokes had the top price among our 12 partner bookmakers on 13.1%, and its odds returned on average 25.5% less profit than the best available — among the widest gaps we track. It paid extra places in two of the 42 races with each-way terms that day.

Ladbrokes offers for existing customers

The racing promotions are the reason to keep a Ladbrokes account after the welcome offer is spent.

Extra Place Races

Every day, selected races pay extra places, with bets accepted from 3pm the day before. In a big-field handicap an extra place can turn a losing each-way bet into a winning one.

Tote Guarantee

On selected races each week, Ladbrokes guarantees Tote returns, with a share of up to £150,000.

Racing Bet Builder

Combine selections within one UK or Irish race, from three hours before the off.

Ladbrokes or Coral: which suits racing punters?

The two Entain brands share an owner, a welcome offer — Bet £5 Get £30 — and most racing concessions, including Best Odds Guaranteed from 8am with a one-time opt-in, Extra Place Races and a Racing Bet Builder. Their prices are similar too: on 17 October 2026 Ladbrokes had the top price on 13.1% of UK runners and Coral on 12.6%. The difference is in the extras. Ladbrokes has the Tote Guarantee; Coral has Pipped at the Post and its Racing Club. Read our Coral review to compare.

Ladbrokes payments

PayPal is accepted; credit cards are not, in line with UK rules. Single deposits are capped at £2,000.

Can Ladbrokes be trusted?

Ladbrokes is licensed by the UK Gambling Commission through LC International Limited and owned by Entain, which has owned Ladbrokes Coral since 2018. In 2022 the Gambling Commission fined Ladbrokes Coral businesses a combined £17 million for social responsibility and anti-money laundering failings.

Customers are critical: Ladbrokes scores 1.2 on Trustpilot from around 4,300 reviews, with most complaints about document checks, account closures and casino payouts rather than racing.

Safer gambling tools at Ladbrokes

Deposit limits, time-outs and self-exclusion are available, and Ladbrokes is part of GAMSTOP.

Ladbrokes review: our verdict

A big, reliable racing bookmaker with good promotions and poor prices. Use it for Extra Place races and the Tote, opt in to BOG straight away, and take your prices elsewhere. Rating: 4.3/5.

Ladbrokes pros and cons

For
– Lowest qualifying stake in our top 10: £5 at 1/2
– Daily Extra Place Races and a Tote Guarantee
– Free UK racing streams with a funded account
– PayPal accepted

Against
– Best Odds Guaranteed needs a one-time opt-in
– Top price on only 13.1% of runners when we measured
– £17m in fines across Ladbrokes Coral businesses in 2022

Ladbrokes FAQs: £5 offer, BOG and extra places

Does Ladbrokes offer Best Odds Guaranteed?

Yes, from 8am on UK and Irish racing — but you must opt in once on your account.

Do I need a Ladbrokes Promo Code?

No. Place a first bet of £5 or more at 1/2 or bigger within 14 days of registering to get the offer.

Can I watch horse racing on Ladbrokes?

Yes. UK racing streams free with a funded account or a bet in the last 24 hours. Irish and international races need a £1 bet.

What are Ladbrokes Extra Place Races?

Selected races each day that pay more places than the standard each-way terms. Bets are accepted from 3pm the day before.

What is the Ladbrokes Tote Guarantee?

On selected races each week, Ladbrokes guarantees Tote returns, with a share of up to £150,000.

Is Ladbrokes or Coral better for horse racing?

They share an owner, a welcome offer and most racing concessions. Choose Ladbrokes for the Tote Guarantee and Coral for Pipped at the Post.

Can Ladbrokes be trusted?

It is licensed by the UK Gambling Commission and owned by Entain, though Ladbrokes Coral businesses were fined £17 million in 2022.

Who owns Ladbrokes?

Entain, which has owned Ladbrokes Coral since 2018.

18+. Gambling can be addictive — please play responsibly. National Gambling Helpline 0808 8020 133 · GambleAware.org · GAMSTOP.co.uk